Programmes

Online Marketing Initiative for Women SHG Weavers – Sironj

Empowering Rural Artisans Through E-Commerce & Digital Branding

Implemented by CIDA with support from NABARD, this initiative empowers 60 minority women weavers from 7 SHGs in Hajipur village, Sironj (Vidisha district) to transform their traditional handloom skills into digital micro-enterprises. Through branding, e-commerce onboarding, and digital storytelling, the women launched their own label—Sironj Weavers Collection—and connected directly with buyers online.

Key Highlights

  • Digital Skills Training on social media marketing, pricing, and branding
  • E-Commerce Onboarding via ONDC platform (MYSTORE)
  • Brand Launch with logo, product catalogues, and packaging
  • Market Access through exhibitions, social platforms, and media coverage
  • ₹1 lakh+ in sales generated from direct buyer engagement

Livelihood and Enterprise Development Programme (LEDP)

Implemented by CIDA with support from NABARD, this LEDP project empowers 60 minority women weavers in Hajipur village, Sironj block (Vidisha district), by reviving traditional durrie and rug weaving. The initiative focuses on skill enhancement, enterprise development, infrastructure support, and digital market access under the unified brand “Sironj Weavers Collection.”

Key Achievements:

Skill Training & Capacity Building

60 women from 7 SHGs trained in two 20-day batches. Covered traditional & modern techniques: warping, pile weaving, finishing, and design. Delivered by expert trainers at Deen Dayal Antyoday Hathkargha Bunkar Sanstha.

Marketing & Digital Empowerment

Workshop on branding, pricing, e-commerce, and digital storytelling. Training on platforms: WhatsApp Business, Facebook, Instagram, YouTube.

Exposure & Peer Learning

Exposure visit to Chanderi Handloom Cluster for best practices in cooperative models and innovation.

Infrastructure Strengthening

Renovation of Common Facility Centre (CFC) with new/refurbished looms, improved workspace.

Branding & Promotion

Launch of "Sironj Weavers Collection" with logo, catalogues, tags, and packaging. Product photoshoots and social media campaigns.

Market Access & Exhibitions

Participation in 5 major fairs including Gramin Utsav, Pari Bazar, PNB Fair, and more. Generated over ₹1 lakh in sales; gained significant media attention.

Micro Entrepreneurship Development Programme (MEDP)

Building Agri-Entrepreneurship Skills for Rural Women

With the support from NABARD, this Micro Entrepreneurship Development Programme empowered 32 rural women from Self-Help Groups (SHGs) in Bhatkhedi, Vidisha to become agri-entrepreneurs. Provided hands-on training, participants learned how to turn small-scale vegetable farming into sustainable micro-enterprises.

The program focused on organic farming, business planning, and market readiness, helping women reduce input costs, improve crop quality, and build profitable farm-based ventures.

Key Outcomes

  • Built agri-business skills among 32 SHG women
  • Promoted organic, sustainable farming practices
  • Enabled access to finance and market linkages
  • Sparked the formation of women-led micro-enterprise groups
  • Strengthened self-reliance and income security at the household level