CIDA supported Sironj Weavers Collection to participate in the Pari Bazar Heritage Festival at Gauhar Mahal, Bhopal, showcasing handwoven durries and rugs. The event celebrated heritage crafts and offered artisans direct interaction with craft lovers, designers, and cultural enthusiasts. The exposure helped in brand positioning and increased awareness about Sironj’s weaving tradition. Opportunities emerged for collaborations with urban designers, curators, and cultural organisations, setting the foundation for greater recognition of rural craftsmanship in heritage-focused marketplaces.