CIDA assisted Sironj Weavers to showcase their products at the NABARD-organised Gramin Vikas Utsav Mela held at Bhopal Haat. The live loom demonstration drew significant attention from visitors, enhancing public appreciation for traditional weaving. In addition to generating more than ₹30,000 in sales, the event created visibility for women weavers as entrepreneurs. It also strengthened connections with potential buyers, partners, and development institutions, demonstrating how cultural craft can be both economically viable and socially empowering.